Play Video
LONDON FASHION WEEK DESIGNER SHOWROOMS (BFC), SOHO, LONDON, UK

WORKING ALONGSIDE THE BRITISH FASHION COUNCIL AND CAROLINE RUSH, THE STUDIO PROVIDED THE CREATIVE DIRECTION FOR THE 1,600 SQUARE METRE OPEN SPACE LAYOUT OF THE DESIGNER SHOWROOMS AT BREWER STREET CAR PARK, THE NEW HOME FOR LONDON FASHION WEEK DURING 18-22 SEPTEMBER 2015.
BASED ON LINES OF SYMMETRY, TRANSPARENCY AND REFLECTION TO IMPOSE ARCHITECTURAL INTERIOR UPON THE SHOWROOM, THE CONCEPT CELEBRATES THE URBAN NATURE OF THE BUILDING TO CREATE A FUNCTIONAL AND CONTEMPORARY SPACE FOR WHICH TO SHOWCASE THE WOMENSWEAR, ACCESSORIES AND JEWELLERY DESIGNER COLLECTIONS. A HIX TEMPORARY RESTAURANT IS ALSO INCLUDED WITHIN THE DESIGN, INTEGRATING A CASUAL CAFÉ CONCEPT.