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de GRISOGONO, New Bond Street, London , UK

The new retail concept and flagship de Grisogono store opened in London in January 2016. The store is located at 14 New Bond Street and features interiors developed by de Grisogono founder Fawaz Gruosi in collaboration with David Collins Studio. The store expresses the energy, craftsmanship and detailing of the jewellery, utilising classic details and proportions juxtaposed with modernist furniture pieces and explicitly referencing the jewellery such as the iconic interlaced Allegra collection. At 85 square meters, the store showcases the de Grisogono jewellery, watches and lifestyle across three rooms: the Corte, the Stanza Del Tempo, and the Grand Sala.